Best Social Media Platform for Advertising

 

I chose to review the best social media to advertise on. I will be comparing the number of users, main demographics, and likelihood of the ad being seen. The eight social media platforms I will be comparing, in descending order of effectiveness, are Youtube, Facebook, Instagram, Twitter , Snapchat, Pinterest, LinkedIn, and Tinder.

YouTube has 1.5 billion monthly visitors with 5 billion videos watched every day. YouTube. In a month 80% of all aged 18 to 49 watch a YouTube video (https://fortunelords.com/youtube-statistics/ ). Ads on YouTube are featured before most YouTube videos. This allows businesses to target specific audiences with specific videos. For example, Nintendo might place ads in from of videos of video game reviews or Under Armour would place ads in front of football highlight videos. Another advantage is that YouTube accounts are linked to Google accounts. This means YouTube has access to google search histories and a user’s gmail account. This allows YouTube to show a user ads about products they have recently searched or show complementary products in response to emails about online purchases a user may receive.

Facebook has 2.13 billion monthly users. Facebook has a very diverse demographic. Approximately 25% are 18-24, 25% aged 25-34, 30% aged 35-54, 15% over the age of 55, and the last 5% aged 13-17 (https://newsroom.fb.com/company-info/ ). This wide demographic makes Facebook an ideal platform to advertise for any kind of company. Facebook disperses the advertisements throughout a user’s feed and even uses an algorithm based on users likes and search histories to determine which advertisements would most appeal to that specific user. In addition to paying Facebook to run their ads, business’s can create their own page for free and get free publicity through followers liking, commenting on, or sharing their posts.

Instagram has 800 million monthly users. Its demographic is less diverse than Facebook’s, with 40% of it’s users younger than 24. This is good for companies that want to target young consumers but means the platform is not ideal for a large range of companies. Instagram also uses an algorithm to disperse relevant ads on a user’s feed (https://www.omnicoreagency.com/instagram-statistics/ ). Companies’ that make their own Instagram page are also more likely to be seen by users than accounts on most other platforms. The explore page shows accounts that not only that user might like but also shows accounts that their friends interact with. It is also common for companies to pay celebrities to advertise their products on their page.

#1 Youtube

YouTube has 1.5 billion monthly visitors with 5 billion videos watched every day. YouTube. In a month 80% of all aged 18 to 49 watch a YouTube video. Ads on YouTube are featured before most YouTube videos. This allows businesses to target specific audiences with specific videos. YouTube accounts are linked to Google accounts. This means YouTube has access to google search histories and a user’s gmail account. This allows YouTube to show a user ads about products they have recently searched or show complementary products in response to emails about online purchases a user may receive.

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#2 Facebook

Facebook has 2.13 billion monthly users. Facebook has a very diverse demographic. Approximately 25% are 18-24, 25% aged 25-34, 30% aged 35-54, 15% over the age of 55, and the last 5% aged 13-17. Facebook disperses the advertisements throughout a user’s feed and even uses an algorithm based on users likes and search histories to determine which advertisements would most appeal to that specific user.

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#3 Instagram

Instagram has 800 million monthly users. Its demographic is less diverse than Facebook’s, with 40% of it’s users younger than 24. . Instagram uses an algorithm to disperse relevant ads on a user’s feed. It is also common for companies to pay celebrities to advertise their products on their page.

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#7 LinkedIn

LinkedIn has 250 million monthly users. It’s main demographic could be described as “well off”. 41% of millionaires use LinkedIn and 41% of its users make more than $75,000 a year, making LinkedIn an ideal advertising platform for high end companies. LinkedIn allows a company to target their ads towards specific salaries, career fields, degrees, and even company size.

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#8 Tinder

 Tinder 32 million monthly users. Tinder reports that 80% of their users are millennials, a term that covers everyone ages 18 to 34. Tinder ads are dispersed between user profiles and are easy to ignore. The ads do provide the user with direct links to their website.

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What do you think?

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